This means your customers will remember your bot the next time they need to engage with your brand. It Keeps Your Customers’ AttentionĪ memorable chatbot name captivates and keeps your customers’ attention. But, they also want to feel comfortable and for many people talking with a bot may feel weird.īy naming your bot, you’re helping your customers feel more at ease while conversing with a responsive chatbot that has a quirky, intriguing, or simply, a human name. Customers having a conversation with a bot want to feel heard. Using a name makes someone (or something) more approachable. If you’ve ever had a conversation with Zo at Microsoft, you’re likely to have found the experience engaging. If you’re still wondering about chatbot names, check out these reasons why you should give your bot a unique name. You and your marketing team decided what your bot should look like and whether it should be a he or a she! The next step is deciding whether your bot really needs its own individual name. You’ve put a lot of effort into creating a chatbot for your Facebook Messenger or website. We’ve also put together some great tips to help you decide on a good name for your bot. There are many other good reasons for giving your chatbot a name, so read on to find out why bot naming should be part of your conversational marketing strategy. By giving it a unique name, you’re creating a team member that’s memorable while captivating your customer’s attention. Your chatbot represents your brand and is often the first “person” to meet your customers online. While a lot of companies choose to name their bot after their brand, it often pays to get more creative. Anyone who engages with Amazon’s Alexa or Apple’s Siri or even with IBM’s Ross can vouch having a conversation with these bots seems more human-like than robotic. Interacting with a chatbot that has a unique name makes the customer’s experience more personalized and life-like.
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